There’s always a story behind the Things.People.Love. The spots below are the first wave in a global campaign from ebay that TELLS THE STORY OF PEOPLE AND THEIR PRIZED POSSESSIONS.

NOW BRING THE STORIES CAMPAIGN TO LIFE IN :06 SPOTS. OH, AND COULD YOU MAKE THEM HUMOROUS? CHECK.

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eBay goes big on stories, not sales, in new global campaign from Joan - Ad Age (1).jpg